Jan 5, 2021The Lost Art of Giving DirectionsWritten by Jesse Nover, Experience Lead, New York City The other day while walking down the sidewalk in Queens, NY, a driver pulled to a halt across the street from me, rolled down his window, and asked for directions. This in itself has never been an unusual occurrence living in…UX8 min readUX8 min read
Sep 14, 2020The product is the brand. Not your preconceived perceptions about it.An essay by Deepali Nayar @ Publicis Sapient Influence of Perceptions Have you ever felt that your experiences are being driven by your perceptions, and that your mind works against you to be grounded in reality? Or, at times do you feel that peer pressure, your social circle, or your social status drives…Design4 min readDesign4 min read
Sep 6, 2020Materials Packet for Publicis Sapient India Studio Design Webinar 2020We’re hosting a special webinar on September 19, 2020 in India at Publicis Sapient on “The Future of Technology, Design, and Business” at 5PM IST. The goal is to share a few of our perspectives on how our approach to Digital Business Transformation is uniquely propelled by the power of…Design3 min readDesign3 min read
Sep 6, 2020625 Shades Of “Designer” at Publicis Sapient“I think often it’s hard for people to accept Designers come in shades (just like every other profession) so it’s easier for them to imply all designers are visual or all designers should do user experience or whatever set of skills.” — Helen Tran At Publicis Sapient we’ve created an…Design5 min readDesign5 min read
Sep 5, 2020Light, Ethical, Accessible, Dataful (LEAD): Publicis Sapient’s Elements of Good ExperiencesLEAD is Publicis Sapient’s open source approach to describing good experiences that are powered by computation. It’s a simple, but powerful idea that’s been co-crafted by designers across the world at 50+ offices globally. If you’d like to LEAD-ify your digital transformation efforts, please don’t hesitate to contact us. »…Design4 min readDesign4 min read
Sep 5, 202021 Lucky, Basic “Design Methods” at Publicis SapientSince the birth of IDEO’s unique approach to open sourcing their design methodology, there have been many variants that have been grown from that original, ambitious effort. Today you can visit any one of these resources: Design Kit by IDEO.org UK Design Council 18F’s Design Methods to gain the skills…Design Methods17 min readDesign Methods17 min read
May 27, 2020Post-Pandemic Office LifeAn interview with John Maeda @ Publicis Sapient “If you don’t like change, you’re going to like irrelevance even less.” — General Eric Shinseki What do you envision the office will look like in a post-pandemic world? There will be three priorities in mind: Safety for individuals: both physical and…Post Pandemic Life6 min readPost Pandemic Life6 min read
May 19, 2020Asia Pacific’s Digital Business Transformation By Design: Emma Scales, David Gompel, Symon HammacottInterview by John Maeda @ Publicis Sapient We bridge strategy and engineering. JM: The world is looking to Asia for how to manage towards recovery in the C-19 era. First of all, how have you seen conditions changing in the last month on a personal level, and for businesses over…Digital Transformation12 min readDigital Transformation12 min read
May 18, 2020Member-onlyDisconnection between customer experience and brand is killing organisations.For a significant portion of the past decade, customer experience has been signalled as a silver bullet for organisations. A resolution for ailing shareholder value and Net Promoter Score, endorsed by market data — experience-led companies outperformed the S&P 500, 22% of Fortune 100 companies have C-suite customer officers compared…Experience Design7 min readExperience Design7 min read
May 14, 2020Germany’s Digital Business Transformation By Design: Philip Beil, Tom Schaafs, Christian WaitzingerInterview by John Maeda @ Publicis Sapient We bridge strategy and engineering. JM: The world sees Germany recovering faster than many other countries in the C-19 era. First of all, how have you seen conditions changing in the last month on a personal level, and for businesses over there in…Design9 min readDesign9 min read
