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Publicis Sapient Experience
Publicis Sapient Experience

319 Followers

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Jan 5, 2021

The Lost Art of Giving Directions

Written by Jesse Nover, Experience Lead, New York City The other day while walking down the sidewalk in Queens, NY, a driver pulled to a halt across the street from me, rolled down his window, and asked for directions. This in itself has never been an unusual occurrence living in…

UX

8 min read

The Lost Art of Giving Directions
The Lost Art of Giving Directions
UX

8 min read


Sep 14, 2020

The product is the brand. Not your preconceived perceptions about it.

An essay by Deepali Nayar @ Publicis Sapient Influence of Perceptions Have you ever felt that your experiences are being driven by your perceptions, and that your mind works against you to be grounded in reality? Or, at times do you feel that peer pressure, your social circle, or your social status drives…

Design

4 min read

The product is the Brand. Not your preconceived perceptions about i.
The product is the Brand. Not your preconceived perceptions about i.
Design

4 min read


Sep 6, 2020

Materials Packet for Publicis Sapient India Studio Design Webinar 2020

We’re hosting a special webinar on September 19, 2020 in India at Publicis Sapient on “The Future of Technology, Design, and Business” at 5PM IST. The goal is to share a few of our perspectives on how our approach to Digital Business Transformation is uniquely propelled by the power of…

Design

3 min read

2020 Publicis Sapient India Studio Design Webinar Materials
2020 Publicis Sapient India Studio Design Webinar Materials
Design

3 min read


Sep 6, 2020

625 Shades Of “Designer” at Publicis Sapient

“I think often it’s hard for people to accept Designers come in shades (just like every other profession) so it’s easier for them to imply all designers are visual or all designers should do user experience or whatever set of skills.” — Helen Tran At Publicis Sapient we’ve created an…

Design

5 min read

625 Shades Of “Designer” at Publicis Sapient
625 Shades Of “Designer” at Publicis Sapient
Design

5 min read


Sep 5, 2020

Light, Ethical, Accessible, Dataful (LEAD): Publicis Sapient’s Elements of Good Experiences

LEAD is Publicis Sapient’s open source approach to describing good experiences that are powered by computation. It’s a simple, but powerful idea that’s been co-crafted by designers across the world at 50+ offices globally. If you’d like to LEAD-ify your digital transformation efforts, please don’t hesitate to contact us. »…

Design

4 min read

Light, Ethical, Accessible, Dataful (LEAD): Publicis Sapient’s Elements of Good Experiences
Light, Ethical, Accessible, Dataful (LEAD): Publicis Sapient’s Elements of Good Experiences
Design

4 min read


Sep 5, 2020

21 Lucky, Basic “Design Methods” at Publicis Sapient

Since the birth of IDEO’s unique approach to open sourcing their design methodology, there have been many variants that have been grown from that original, ambitious effort. Today you can visit any one of these resources: Design Kit by IDEO.org UK Design Council 18F’s Design Methods to gain the skills…

Design Methods

17 min read

21 Lucky, Basic “Design Methods” at Publicis Sapient
21 Lucky, Basic “Design Methods” at Publicis Sapient
Design Methods

17 min read


May 27, 2020

Post-Pandemic Office Life

An interview with John Maeda @ Publicis Sapient “If you don’t like change, you’re going to like irrelevance even less.” — General Eric Shinseki What do you envision the office will look like in a post-pandemic world? There will be three priorities in mind: Safety for individuals: both physical and…

Post Pandemic Life

6 min read

Post-Pandemic Office Life
Post-Pandemic Office Life
Post Pandemic Life

6 min read


May 19, 2020

Asia Pacific’s Digital Business Transformation By Design: Emma Scales, David Gompel, Symon Hammacott

Interview by John Maeda @ Publicis Sapient We bridge strategy and engineering. JM: The world is looking to Asia for how to manage towards recovery in the C-19 era. First of all, how have you seen conditions changing in the last month on a personal level, and for businesses over…

Digital Transformation

12 min read

Asia Pacific’s  Digital Business Transformation By Design: Emma Scales, David Gompel, Symon…
Asia Pacific’s  Digital Business Transformation By Design: Emma Scales, David Gompel, Symon…
Digital Transformation

12 min read


May 18, 2020

Disconnection between customer experience and brand is killing organisations.

For a significant portion of the past decade, customer experience has been signalled as a silver bullet for organisations. A resolution for ailing shareholder value and Net Promoter Score, endorsed by market data — experience-led companies outperformed the S&P 500, 22% of Fortune 100 companies have C-suite customer officers compared…

Experience Design

7 min read

Disconnection between customer experience and brand is killing organisations.
Disconnection between customer experience and brand is killing organisations.
Experience Design

7 min read


May 14, 2020

Germany’s Digital Business Transformation By Design: Philip Beil, Tom Schaafs, Christian Waitzinger

Interview by John Maeda @ Publicis Sapient We bridge strategy and engineering. JM: The world sees Germany recovering faster than many other countries in the C-19 era. First of all, how have you seen conditions changing in the last month on a personal level, and for businesses over there in…

Design

9 min read

Germany’s Digital Business Transformation By Design: Philip Beil, Tom Schaafs, Christian Waitzinger
Germany’s Digital Business Transformation By Design: Philip Beil, Tom Schaafs, Christian Waitzinger
Design

9 min read

Publicis Sapient Experience

Publicis Sapient Experience

319 Followers

We bridge business strategy and scaled engineering with dataful experiences. https://publicissapient.com/experience

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